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Editorial

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What Will Stay?

We have now experienced more than a year with all kinds of virtual events and are about to see the second digital PCIM Europe. I recently had a conversation, virtual of course, where I was asked which event I liked the most so far and if there is any platform in my opinion, that sticks out regarding usability, look and feel. It took me a few moments to think about and I had to admit, that I have not seen yet the one that totally convinced me, but that I must renew my comment from 2020, when I said that I liked the one PCIM used. And apparently, it cannot be that bad, as I saw the same platform used by embedded world and emv and we all know PCIM is going to use it as well next month.

Basically, these events can be split into two sections, conference and exhibition - close to the original format by the way. The conference part, with presentati...

What Will Stay?

We have now experienced more than a year with all kinds of virtual events and are about to see the second digital PCIM Europe. I recently had a conversation, virtual of course, where I was asked which event I liked the most so far and if there is any platform in my opinion, that sticks out regarding usability, look and feel. It took me a few moments to think about and I had to admit, that I have not seen yet the one that totally convinced me, but that I must renew my comment from 2020, when I said that I liked the one PCIM used. And apparently, it cannot be that bad, as I saw the same platform used by embedded world and emv and we all know PCIM is going to use it as well next month.

Basically, these events can be split into two sections, conference and exhibition - close to the original format by the way. The conference part, with presentations followed by a discussion between audience and experts works virtually. We have experienced this several times ourselves. You must keep a few things in mind however, such as the obvious requirements like a stable platform and good equipment. The most important thing to me is to stay extremely focused and comprehensive. Remember that the audience may be watching the content while also doing other things. And keep in mind that your audience cannot stay focused for too many hours - the time people can be fully attentive is limited. It is better to provide content on demand, available in advance, giving the opportunity to view your material at a convenient time, and to prepare questions beforehand.

Speaking of the exhibition part of virtual events, things are also changing. You will not have the same number of visitors to your both as you would have in a crowded hall. Contacting potential clients or partners is much harder when you do not have the chance to interact in-person. I think this is where there is the most room for improvement and we are still waiting for some breakthrough. A lot of people, at least for today, still prefer the safety of video calls and home office over travelling and personal contacts.

One thing is sure, times are especially hard for the show-organizers and we all want them to be around when things return to normal. In the meantime, let us keep maintaining and increasing our skills in digital communication and related applications and hardware. I am very certain that virtual interactions are here to stay in some form. Meetings and workshops smaller than the big events immediately come to mind.

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My Green Power Tip for the Month:
It is now Spring, so get your bicycle out and tuned up – the time to use it regularly will soon be here. It is the greenest way to get to the office (if it is near enough), keeps you fit, and helps the environment.

Kind regards
Holger